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Brand Marketing Executive
- Initial 12 month contract
- Based in Docklands, VIC (newly furbished HQ)
- Full-time + hybrid working arrangements
THE OPPORTUNITY
At Driscoll’s, our purpose is simple (and delicious): to delight berry consumers every day. Behind every punnet is a story, a moment, and a brand experience – and that’s where you come in.
Our Marketing team is growing, and we’re looking for a Brand Marketing Executive to join us on an initial 12-month fixed-term contract. This role is made for a creative thinker with an eye for detail, a passion for storytelling, and the drive to turn big ideas into beautifully executed campaigns. Reporting into the Head of Marketing, you will support the end-to-end planning and delivery of integrated brand and consumer campaigns that connect people to Driscoll’s – our products, our values, and our purpose. From brand activations and events to partnerships, PR, and campaign performance, you’ll play a hands-on role in bringing our brand to life in fresh, engaging ways.
Your key responsibilities will include:
- Leading the planning and delivery of integrated marketing and advertising campaigns, in collaboration with the broader Marketing team.
- Coordinating campaign execution to ensure deliverables are on brand, on time, and on point.
- Reviewing and approving marketing assets to ensure they consistently reflect the Driscoll’s brand identity and tone.
- Exploring consumer insights, trends, and market gaps to uncover opportunities to strengthen engagement and campaign effectiveness.
- Planning and delivering brand activations, events, and industry initiatives that elevate Driscoll’s presence and storytelling.
- Tracking and reporting on campaign performance and New Product Development (NPD) metrics to inform future activity.
- Sourcing and managing agency, vendor, partnership, and sponsorship relationships.
- Partnering with media agencies to engage influencers and support PR activity that amplifies brand reach and relevance.
ABOUT YOU
To be considered for this opportunity, applicants will need to demonstrate the following:
- Tertiary qualifications in Marketing or a related discipline.
- Experience in a similar marketing role, with hands-on involvement in brand, campaign, or consumer initiatives.
- Strong creative capability, with confidence using Adobe Creative Suite and other creative tools to bring ideas to life.
- An analytical mindset with the ability to use insights, research, and data to inform and refine decisions.
- Strong written and verbal communication skills.
- Curious, creative, and innovative mindset.
- Valid unrestricted Australian working rights.
ABOUT US
Driscoll’s Australia is an exciting joint venture company owned by Costa Group - Australia’s leading integrated growing and marketer of premium quality fresh produce and Driscoll’s (USA) – the world’s market leader in berries. Partnering with a broad grower base across a national footprint, Driscoll’s Australia supplies year round delicious, branded berries to consumers using exclusively patented varieties developed by our joint venture partners breeding programs. Since our inception we have successfully achieved significant yearly growth and market share, enabling us to become the market leader in our category.
BENEFITS
Want to join Driscoll’s? Our passion for berries extends to nurturing our people, we invest in your growth and prosperity through various benefits:
- Paid Parental Leave: Up to 12 weeks’ pay for the primary carer and up to 2 weeks for the secondary carer.
- Mentoring and Coaching: Programs designed to support your professional development with our local and global teams
- Employee Reward and Recognition: Service recognition awards and access to perks and discounted products through our recognition program
- Annual Health Program: Seasonal flu shots onsite
- Study Leave: Support your educational pursuits
- Employee Assistance Program (EAP): Tailored well-being programs, confidential advice and big brand discounts!
Experience the Driscoll’s difference. Apply now to connect with our friendly team and learn more about the exceptional employee experience at Driscoll’s.